Simplicity. Utilitarian. Handcrafted.
Ritubi is a bath and body care brand, inspired by cultural traditions and nostalgia. They have a true passion for natural hand made products clear of harmful ingredients. Each product conveys a sense of wellbeing through the use of natural ingredients and relies heavily on the properties & effects of natural herbs. The consumer indulges in a sensory experence through aroma, memories of childhood (place/time) and nostalgia.
The identity is a visual play one the name “Ritubi” which means “seasons”. The illustrative style features the handmade aesthetic of the brand with the use of a block print motif.