Redseer Brand Identity
Redseer is a high-end consulting and advisory firm. Helping businesses find the right opportunity to move forward and improve ROI, with in-depth experience and knowledge. To stay relevant and navigate through various sectors, Redseer has a keen understanding of what matters to each of their clients. Redseer wanted to change their existing brand to better reflect new business objectives and to engage the right kind of talent.
One Brand One identity: Keeping it simple, bold and recognisable the Redseer logo comes together as a single unit. Refined and redesigned, the modern typface aids in the clarity of thought and eliminates unwanted clutter.
The “r” subtly suggests structure of the binary language (1 & 0) which reinforces new age, digital/consumer focus. The “e” and “r” is ingeniously linked using negative space to highlight the “exploration” to “recommendation” approach. The compact yet strong unit is designed to augment digital as well as physical presence.