Brand Identity
Nirogam is an online portal offering a premium and comprehensive range of natural wellness products, made with the goodness of Ayurveda and Naturopathy. Nirogam is not just as a range of health supplement products but is a “way of life”. A choice of living; being aware of a healthy lifestyle.
The visual mnemonics explored is a symbolic representation of what the consumer can connect to in terms of a healthy living/lifestyle.
The logos root from the core idea of “good living” as opposed to the relation to the product itself. The logo plays a very important role in communicating the brand idea and story.